ZTE launching new products at IFA, and audio seems to be at the heart of them

ZTE have been in touch today to give us a few hints at what to expect from IFA this year and beyond.

The press release that ZTE has sent over certainly hints at a new audio centric device, but that actual text isn’t spilling to many beans at the moment.

In the release ZTE state that they are set to bring “Breath-taking Audio to IFA 2016” with a press conference and launch being held on the 1st September. Reading through the details we can’t tell if ZTE are launching just one device in Berlin or a range of them, but it’s clear that they believe they are on to a winner.

Our fan community played a huge role in the development of our new

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smartphones, delivering valuable input that helped inspire and motivate our team. The result is a suite

of devices that pack cutting-edge, innovative features and the latest technology.

Adam Zeng, CEO of ZTE Mobile Devices says. So features chosen by ZTE’s community, but we also wonder if ZTE are also listening to users requests for more frequent updates?

Whatever ZTE have planned for IFA, they believe it’s going to drive sales with the company wanting to achieve the ambitions goal of 60 million mobile devices by the end of 2016.

Those of you planning to visit IFA can take a look at the latest ZTE devices in Hall 25 Booth 105.