64GB OnePlus One launched for 21,999 INR in India


OnePlus have finally launched the One for the Indian market. True to what they’re known for, the device was launched for 21,999 INR, or roughly US$355, in the country.

Speculations and rumours were rife before launch, suggesting a 25,000 INR price tag for the 64Gb version. 21,999 INR is extremely aggressive pricing on OnePlus’, and is bound to attract lots of attention, and consequently, demand. The OnePlus One was announced in April this year, starting at US$299 for the 16GB version while the 64GB version was announced for US$349. India is the first market besides China where OnePlus will have local presence, and considering that, 21,999 INR is much lower than many would’ve expected.

As you might already know, the One will be an Amazon India exclusive. You’ll also be required to have an invite (of the India-only type) to be able to purchase the phone. The device itself comes with a 5.5-inch 1080p display, Snapdragon 801 SoC, 3GB RAM, a 13 mega-pixel main camera, 16/64GB storage and supports 4G LTE networks.

OnePlus had announced a couple of days back that the One would not be receiving software updates from CyanogenMod in India because of the software company getting into an exclusive deal with Micromax. OnePlus also added that the company was working on its own system, the first build of which would be ready by mid-December.

READ: OnePlus One review

Coming back to the pricing, it’s bound to give some headache to other brands — like OPPO, Gionee, etc. — competing for space in the Indian market. Are you planning to get a OnePlus One for yourself? Do let us know what you think of the pricing!

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11 Comments

  1. piyush mittal
    December 2, 2014

    Pricing is decent, i think they wount launch 16gb one soon, some pe8ple r selling invites on quiker.com stupids! Invites r ment for fun not to make money i guess

  2. Naveen
    December 2, 2014

    Didnt understand the Maths behind these pricings,

    ZTE Grand S2 for 13,999/-
    OPO for 21,999/-

    Didfference –
    800 SOC – 801 SOC (Just an overclocking)
    2 Gb Ram – 3 Gb RAM (2GB will be sufficient for the all the Apps currently in Service and most of them in Pipe line, Game developers will always try to bridge the gap between the low end devices and high end divices fr the sake of thier products reachabilty)
    3G – 4G (4G really, when are we going to see an affordable 4G pack in india, after a decade?)

    Rest all the same other than the Buiild Quality, which is good for OPO.

    So for all these so call future proof features, if any one is paying the extra amount equal to the price of another entry level LTE phone (Redmi Note). I dont understand the Math here. As am sure all the buyers of OPO is going ot ditch it after three years max, which doesnt mean that far future.

    Just my thoughts.

    • piyush mittal
      December 2, 2014

      Very true man, even mi4 3g only variant is expected soon,

      • Mesterio
        December 2, 2014

        I totally agree I thought the aim would be to lower the prices for India? I am confused, hmmmmm.

        But having said that, there is this weird market strategy which dictates that the same things in Dollars should be sold in the UK at the same amount just change the currency symbol. ie $=£. -> $1000 Laptop = £1000 Laptop-

  3. Black Hole
    December 2, 2014

    Rs 21,999 was good at April 2014. But in Dec 2014 it’s heavily over priced !!!
    Think about the component price fall since April till December and use your brian rather being a sheep floaker.

    Better wait for couple of weeks and buy 4G Mi4 64GB for Rs 19,999/-

    • Naveen
      December 2, 2014

      Dont you think 4G Mi4 64GB for Rs 19,999/- is also little over priced?
      Hoping that Xiaomi will pull the trick on price the last moment as always it does.

    • chinda
      December 2, 2014

      Thats super low price, i paid £269 for my OnePlus One over in uk which is much higher than indian price! If you cant afford it buy a cheaper inferior phone.

      • Naveen
        December 2, 2014

        We dont have to go for inferior phone…:-)
        Just wait and see the price for Mi4….:-)
        There will be country levied duties and fees which makes these price differences, we cant never ask for the price in China in India or even in UK, but always can ask for the comparitive price of other similar products in market.

      • Naveen
        December 2, 2014

        And one more thing is that 80-90% of the indian consumers are not going to opt of 4G for the next 5 years for sure, if there is no new telecom reveolution is not going to happen in india. No the LTE part of the OPO is going to be obselete.
        Here Mi4 3G version will have a pitch here in marketing with competitive pricing.

  4. Adam Irvine
    December 2, 2014

    They deserve to do well with that price!

  5. Angry Mobile Nerd
    December 2, 2014

    Indians must be absolutely furious that they’re paying $6 dollars more than the Americans.

    It’s actually a lot better pricing than I was expecting, now the big question is can they deliver. Interesting they don’t want to launch the 16GB version to compete with the likes of Xiaomi and all those other race-to-the-bottom players. At 22,000 they are cheaper than every other 64GB phone but for this price category you could get a 16 or 32GB phone with a SD card slot for future expansion.