Obi Worldphone: Second attempt by ex-Apple CEO to make a decent phone company

John Sculley has at least two companies under his belt, but it’s his antics in the early days of Apple (which includes ‘firing’ Steve Jobs) that he’s best known for.

Obi Worldphone is Sculley’s second attempt at reviving a smartphone brand that failed miserably. Obi Mobiles launched in India last year, but there was hardly any traction gained. The very folks are back with some new phones and a new name — Obi Worldphone.

The two phones that Obi Worldphone has debuted with are the SF1 and SJ1.5. The SF1 comes with the infamous Snapdragon 615 with 3GB RAM/32GB ROM, a 13 mega-pixel rear camera, 5 mega-pixel front facing camera and a 3000mAh battery. It has a 5-inch 1920 x 1080p display, which Obi Worldphone claim comes from JDI.

There’s also a 2GB RAM/16GB ROM version which sells at US$199 against the US$249 of the 3GB RAM version.

Gizchina News of the week

unnamed (3)

SF1 (top) and the SJ1.5 (above)

Moving on to the SJ1.5, besides having a not-very-easy-to-remember name, it has the same 5-inch screen but with a lower 1280 x 720p resolution. The processor in this case is the MediaTek MT6580, something we haven’t heard much about yet. It comes with 1GB RAM, 16GB storage, an 8 mega-pixel rear camera and a 5 mega-pixel front-facing camera. The SJ1.5 has the same battery capacity as the SF1, i.e., 3000mAh.

Previous Lenovo's mobile business now under the Motorola umbrella
Next UMi eMax Mini will be a 5" FHD, 3050mAh, 8MP/13MP phone


  1. Robert Kurowski
    August 27, 2015

    The should name company Obi and phone Obi One 🙂

    • BotondKisKovacs
      August 29, 2015

      And later release a “plus” version of the Obi One named Kenobi

  2. Mesterio
    August 27, 2015

    What a kerfuffle Obi-Wan Kenobi.

    • Mesterio
      August 27, 2015

      Also I find them very ugly.

  3. Fly agaric
    August 27, 2015

    I wish them luck – they surely will need it …

  4. Fred
    August 27, 2015

    Xiaomi: 1 . Obi Worldphone: ). By knockout.

  5. E8hffff
    August 27, 2015

    Every man and his dog are releasing phone of this or better specs.

  6. waterresist
    August 27, 2015

    i like the nokiaish design on the first photo. It looks promising, but the name is crazy. Obi means belt in japanese and something that your girlfriend does with her mouth under you belt in hungarian sleng.

    • Max
      August 28, 2015

      the first one looks like an apple iphone 4 incased in a nokia body… o.O

  7. MaxPower
    August 27, 2015

    if you were wondering why he is an EX ceo…look at this phone and you get the answer.

    • Max
      August 28, 2015

      he drove apple close to bancruptcy, that is why he is an EX-ceo… XD that and his decisions to make fugly, too-expensive-for-the-market, not-really-flagship phones.

  8. August 27, 2015

    The phone is okay if the OS is nice…needs a blend of Android and iOS in this world…. not necessarily from this company tho…

  9. August 28, 2015

    Knowing Sculley, there will be a dozen other models in multiple product lines with no clear delineations between them ;).