LeTV’s LeMall launching internationally sooner rather than later


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Have you tried entering the official LeTV LeMall recently from a non Chinese IP? If not give it a try now because this looks interesting!

There is a lot of interesting LeTV news today it all started with news that the Chinese brand intend to enter the Indian smartphone market, and is now being followed up with the release of new smart TV’s and now this.

For those of you who had visited the Chinese LeTV LeMall in the past from a non Chinese IP you will have been greeted with the original Chinese site and have the opportunity to browse through the phones, TV’s and numerous accessories they offer. If you head over their now all that access has been blocked!

It sounds like a bummer on the surface, but the good news is that none Chinese IP’s are redirected to an international splash page. The only details on the page are that LeMall have future plans to expand outside of China. No specifics are given, but you have the option to sign up for email alerts to get news direct from the company.

We believe that LeTV will first launch their accessories to international markets such as headphones, VR goggle etc to test the water. It’s also highly likely that we will see the new LeTV 4K box offered internationally which would tie in nicely with a new global streaming service (similar to Netflix) that has also been hinted at.

So far I have been impressed with LeTV, their speed of growth and ambitious plans, but I hope they haven’t bitten off more than they can chew. I also hope that the speed of their growth won’t effect the quality of their service and products. Let’s see what the future has in store.

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