After revealing sales figures and future intentions of selling the Redmi Note 2 in high volumes, Xiaomi is back yet again talking about markets and dominance.
This time round, Xiaomi chief Lei Jun talked about the company’s ‘second home’ and how they plan to conquer the market there — in India — in conversation with WSJ.
Jun was quoted as saying: “We’ll need to try our best to be successful in a few emerging markets in a big way. We give ourselves three years to be the top three or even number one smartphone brand in India. Our business model isn’t about how many phones we sell. We can’t monetize unless we become a highly influential player in a country or a region.”
“We give ourselves three years to be the top three or even number one smartphone brand in India”
“For example, we’re doing business in Taiwan and Hong Kong, but their population sizes are too small and it’s very hard to operate online businesses. The core of an online operation is population size. Therefore we want to sell to 10% to 20% of the population in India and other big countries. Then we’ll have the influence of a huge media organization and the opportunity to monetize in various ways.”
When you take into consideration the fact that Xiaomi only entered the Indian market in the second half of 2014, this looks like a tall claim… and testimony to the kind of success the brand has already seen in the country.