Although a Chinese smartphone brand, UMi is actually much larger outside of the local market than they are at home (this is true for Ulefone, Elephone and many many others).
So while we all know who UMi is and know their phones, Chinese consumers aren’t up on the latest offerings from the brand, which might explain why InnJoo are able to simply rebrand the Umi E Plus as their own handset.
InnJoo are calling their phone the InnJoo Pro 2 and have packed the handset full of the same hardware that has helped to make the Umi flagship popular such as 6GB RAM, a Mediatek Helio X20 chipset and 5.5-inch display.
It’s not clear if InnJoo hope to launch their version of the UMi E Plus outside of China, but we wonder what would happen if they did? If this is a clone would Umi take action, or would we learn that InnJoo are actually the manufacturer and it’s Umi doing the rebranding?
Regardless of what happens here are the specs for the InnJoo Pro 2 smartphones:
- 5.5-inch IPS 2.5D display
- 1920 x 1080 resolution
- Mediatek Helio X20 Chipset
- 6GB RAM
- 64GB internal memory
- Micro SD support
- Front fingerprint scanner
- 13 mega-pixel F2.0 Samsung sensor with PDAF
- 5 mega-pixel front camera
- AW8738 audio chip
- Cat 6 LTE
- 4000mAh battery with Pump Express+ charging
- Android 6.0
If those specs do interest you but you would prefer to go for the UMi Plus E then you can pick that phone up now for just $229.99.