China’s Windows Phone Market Share Doubled


Windows Phone

Last year in October Microsoft officially admitted Windows Phone is dead. The software giant revealed they are no longer developing new features or hardware for Windows 10 Mobile. Thus the operating system is placed into servicing mode. Moreover, they revised their strategy and began working on multi-device scenarios and cloud-powered technologies. One of the reasons Microsoft gave up on Windows Phone is because developers were not interested in writing apps for the platform. Microsoft understood people don’t need Windows on their phones. They are interested in iOS and Android platforms only. Today an interesting statistics was revealed concerning the mobile operating systems market. And though the overall picture is not surprising, there are a couple of unexpected data.

Windows Phone

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The table below showcases data concerning only the big markets. But Windows Phone has almost the same market share in all of them, below 1%. Say, in Japan and Spain the Windows Phone market share is equal to 0, while in some European and American regions its market share is about 0.5%. Of course, there are markets providing a higher market share. Say, in Italy, Windows Phone market share is 1.9%. But in comparison to last year’s 4%, it has dropped a lot.

Windows Phone market

However, the most interesting part of this story is that while the global market share of Windows Phone has dropped dramatically, China’s Windows Phone market is actually doubled. From last year’s 0.1% it has increased to 0.2%. There is another unexpected trend. China’s Android market share has dropped by 4.6%, while it went in benefit of Apple that has increased its iOS market share from 19.7% to 24.3%.

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12 Comments

  1. joe ont
    January 12, 2018

    My own operating system saw a 1000% increase when I gave it to 10 of my friends to try, do I get a medal as well?

    • Johan Spånberg
      January 12, 2018

      Do you think that is comparable to 0.1% of the Chinese smartphone market?

      • Cyril Dieudonné
        January 14, 2018

        I bet it is.

    • Cyril Dieudonné
      January 14, 2018

      I think it does !

  2. Guest
    January 12, 2018

    My own operating system saw a 1000% increase when I gave it to 10 of my friends to try, do I get a medal as well?

    • Johan Spånberg
      January 12, 2018

      Do you think that is comparable to 0.1% of the Chinese smartphone market?

    • Cyril Dieudonné
      January 15, 2018

      I think it does !

    • Cyril Dieudonné
      January 15, 2018

      I bet it is.

  3. Greg
    January 15, 2018

    IIRC Two significant Chinese phone manufacturers were going to commence their own linux based OS (Android and iOS phones are linux based)
    Has this happened yet, I would have expected a bigger “Other” if it had

  4. Guest
    January 16, 2018

    IIRC Two significant Chinese phone manufacturers were going to commence their own linux based OS (Android and iOS phones are linux based)
    Has this happened yet, I would have expected a bigger “Other” if it had

  5. LG40000
    January 18, 2018

    A ridiculous statement by the author: “People don’t want Windows on their phone”. What remains to be seen is what Microsoft will do with their phone strategy in 2018/2019. If not already, technology advances will soon provide the capacity to deliver a full Windows 10 operating system on a device the size of a phone. It won’t be a phone of course, it will be a Windows 10 device that has a phone in it. And wherever the user takes it, they need only connect via cable or wirelessly to a screen/keyboard combo while the device sits on the wireless charging station accompanying the screen/keyboard and they’ll have their own computer with them. Wherever and whenever they go. Watch airports and hotels and any other public space light up with keyboard and screen setups and Windows enter the phone space with a device that is truly the next generation and without rival.

  6. LG40000
    January 18, 2018

    A ridiculous statement by the author: “People don’t want Windows on their phone”. What remains to be seen is what Microsoft will do with their phone strategy in 2018/2019. If not already, technology advances will soon provide the capacity to deliver a full Windows 10 operating system on a device the size of a phone. It won’t be a phone of course, it will be a Windows 10 device that has a phone in it. And wherever the user takes it, they need only connect via cable or wirelessly to a screen/keyboard combo while the device sits on the wireless charging station accompanying the screen/keyboard and they’ll have their own computer with them. Wherever and whenever they go. Watch airports and hotels and any other public space light up with keyboard and screen setups and Windows enter the phone space with a device that is truly the next generation and without rival.