Micromax tries to cash in on nostalgia factor with launch of Canvas 2 Plus

We’ve seen Nokia play the nostalgia card very well a number of times since its rebirth at the hands of HDM Global. Well, the once-dominant entry-level phone manufacturer of India, Micromax, is now doing the same with the Micromax Canvas 2 Plus. It is a newly made Canvas 2 with refreshed internals resembling the former old budget phone.

The Canvas 2 Plus has got a 5.7-inch HD display with an 18:9 aspect ratio branded as ‘Infinity Screen’ by Micromax. At its core lies an unnamed 1.3 GHz CPU mated with 3GB RAM and 32GB of storage. Whatever that processor might be, it seems to be clocked too low for an entry-level device in 2018. The sad thing is it still runs Android Nougat.

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Camera-wise, there’s a 13MP shooter on the back and an 8MP shooter on the front. At least, there’s a 4,000mAh battery and a fingerprint reader on the rear. The Micromax Canvas 2 Plus has Face Unlock and support for as many as 22 regional languages.
The Canvas 2 Plus is priced Rs 8,999 and will be sold in the offline market in Jet Black and Matte Black shades.

The Canvas 2 actually a great offering on its day and it had little competition then. But times have changed. You can’t expect to dominate even an entry-level market with polycarbonate shell phones, and poor processors. Chinese smartphone makers are now outing extremely attractive devices at really cut-throat prices and Micromax’s neck is on the line if it doesn’t evolve.

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