Yesterday, Apple held a conference and uncovered three new iPhones and the Apple Watch Series 4. At the same time, the Cupertino-based company announced the A12 bionic chip and said iOS 12 is coming on September 17. Usually, when Apple announces new models, the previous generation devices got huge discounts. The same happened for the Apple Watch Series 3. But this time, the company also said it discontinues three models – the iPhone X, iPhone SE, and iPhone 6S. It’s done to boost sales of the new models of the iPhone Xs, Xs Max, and Xr. Many have hurried to share their thought about these models. Some were saying these iPhones will sell well, while the rest of the ‘analysts’ said there are not many major upgraded and the prices are too high. Regardless of these opinions, Digitimes Research has reported that it is expected the shipments of three new iPhone devices will exceed 85 million units in the second half of 2018.
The data is based on supply chain information, Apple’s annual sales, and iPhone’s average sales price forecast in previous years. Research also said that the shipments of the 6.1-inch iPhone Xr with an LCD screen is expected to account for over 50% of combined shipments of the new three models being released, although the availability of the iPhone XR will come on October 26 compared to September 21 for iPhone Xs and Xs Max.
According to the source, Apple has never competed with Chinese smartphone vendors in terms of pricing. This strategy helped the Chinese manufacturers to ramp up shipments, while Apple has been always focusing on achieving sustained growth in revenue and profits.
When taking into account the old iPhones, it is estimated that the total shipment of iPhone devices will reach 127 million units in the second half of 2018, a slight increase compared with the same period last year. In addition, Digitimes Research estimates that the total revenue of the iPhone in the second half of this year may reach nearly $100 billion, an increase of 10% over a year ago