Is Andy Rubin’s Essential going down?


In May last year, Essential released its first-ever smartphone, Essential PH-1. This phone was significant in a salient way. The now popularized notch design was first used by Essential Phone (it actually used a waterdrop notch). This idea was copied and modified by Apple to get the iPhone X-like notch. Earlier this year, there were signs of trouble after Essential canceled its PH-2 smartphone. Now, the company has laid off 30% of its staff, according to Bloomberg. Could this be the beginning of the end for Android’s co-founder’s company?  An Essential spokesperson said

“This has been a difficult decision to make. We are very sorry for the impact on our colleagues who are leaving the company and are doing everything we can to help them with their future careers,”…We are confident that our sharpened product focus will help us deliver a truly game-changing consumer product.”

When a company is on the verge of going down, its customers usually panic. However, we don’t think that Essential PH-1 users have anything to worry about. This smartphone was one of the first devices to get the Android 9 Pie and its updates are coming in regularly.

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