Jony Ive, Apple’s chief designer leaves the company

Maybe you do not know him by name but Jonathan Ive, Apple’s design director, is the voice that, in recent years, you’ve heard describe the design innovations of Apple’s new products in the videos shown during the presentation events.

Today, we learned that Jonathan Ive has decided to leave Apple, putting an end to a great career of 27 years along which he has participated in the development of some of the most iconic products of the company.

Ive leaves his post at Apple “to set up on his own independent design company supported by Marc Newsom, which will see Apple as one of its main customers. The company will be called LoveFrom. In an interview with the Financial Times, Ive stated that he will focus on “wearable technology” and “health”, as well as engaging in various “personal passions”.

Despite giving up his executive position, Ive and Apple say they will continue working “in a series of projects with Apple.”

“Jony is a singular figure in the world of design and his role in Apple’s rebirth can not be overestimated, from the innovative iMac of 1998 to the iPhone and the unprecedented ambition of Apple Park, where he has recently been putting a lot of his energy and attention”.

“Apple will continue to benefit from Jony’s talent working directly with him on exclusive projects, and through the continued work of the brilliant and passionate design team he has created. After so many years working together, I am happy that our relationship continues to evolve and I look forward to working with Jony for a long time in the future”, said Tim Cook, CEO of Apple.

Ive is one of the most award-winning industrial designers in the world and has worked on products such as Macs, iPhone, iPad, Apple Watch, and more. He also played an important role in the design of Apple Park, the impressive campus in the form of a “spaceship”.