Samsung Leads Smartphone Market In Central and Western Europe

Samsung Galaxy A70s

Recently, CounterPoint released a report concerning the Central and Eastern European smartphone market in the second quarter of 2019. It turns out Samsung, Huawei, and Xiaomi ranked in the top three.

In other words, the leaders in this region remain unchanged. Particularly, the aforementioned three brands occupy the same positions in the last three quarters. Honestly, their market shares have changed a little.

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In the second quarter of 2019, in the smartphone market in Central and Eastern Europe, Samsung accounted for 40% of the market. The second place belongs to China’s top smartphone brand Huawei (including Honor), with a market share of 20%. But we should mention its market share has dropped sharply compared with 26% in the first quarter. That’s not difficult to guess the US ban affected the company’s sales in this region as well.

Commenting on Samsung’s performance, Peter Richardson, Research Director said, ‘Samsung has been the main beneficiary of the drop in Huawei (and Honor) volumes, as it could offer a comparable range of smartphones and fill the portfolio gaps with its recent launches under the A-series. The refreshed A-series was the star performer for Samsung. Nearly 70% of Samsung’s shipments came from the A-series. Specs like triple camera, in-display fingerprint, excellent build quality, AMOLED display, and more, at competitive prices, helped the A-series capture a significant share in the market. Samsung’s Galaxy A50 was the most successful individual model. Apart from capturing volumes from Huawei, Samsung also won some share from local brands.’

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On the third place, we can see another Chinese brand Xiaomi, with a market share of 11%. The market share drop of Huawei went in benefit of Xiaomi. So it could get an increase from the first quarter. Apple and Nokia ranked fourth and fifth, respectively. But the gap is a bit bigger than the top three.

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