For well-known reasons, Huawei has put much more effort into the Chinese smartphone market this year. According to reports, the Mate 30 series which hit the market 3 months ago have shipped more than 12 million units. The reason for this performance is basically because of the Chinese market. Huawei has a 50% Chinese smartphone market share target. However, there are speculations that Huawei’s market share in China next year could be as high as 75%.
According to the former editor-in-chief of Mr. Awesome “Huawei’s target for next year has gone from half of this year to 75% year, and it is foreseeable that 5G will have many low-end markets which Huawei will grab…”
He believes that Huawei’s advantage in the 5G market is mainly cost, which will attract some low-end buyers. Other manufacturers using Qualcomm 5G chips will be too expensive. Perhaps 2 or 3 times the overall cost.
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The estimate that Huawei may get 75% didn’t just come from nowhere. According to data from the China Academy of Information and Communications Technology, smartphone shipment in China last year was 414 million units. Out of this figure, Chinese brands shipped 89.5%. Although the data for 2019 is not out yet, there have been a general decline in the smartphone market.
Huawei’s 75% share means that it will ship 300 million units in China alone. With this figure, Huawei will even dominate the global smartphone market. There are over 1.4 billion people with over 700 million active smartphones. Huawei currently has the sympathy of the Chinese market especially with respect to 5G. These will come into play in the performance of Huawei’s devices next year. Interestingly, Huawei products devices that stands the test of time.
However, it is also very difficult to achieve 75% of the Chinese market share. If Huawei can achieve 50% in the Chinese phone market this year, it is already making history. As for the 75% of next year, it feels more like a dream than reality. Technically, this means that Apple, Samsung, Xiaomi Oppo, Vivo, OnePlus and other smaller Chinese brands will collectively sell less than 150 million units. This is near impossible.
In any case, Huawei will continue to increase its market share in China next year. After all, Huawei’s goal of hitting the world’s number one in 2020 has not changed, and Huawei, which has mastered 5G core technology. The company will be very aggressive with 5G devices.