Apple now sells more watches than Swiss watchmakers!


Sales of Apple Watch jumped 36% with 31 million units sold in 2019. It now significantly exceeds the sales of a declining Swiss watch industry according to Strategy Analytics. Young people are particularly attracted to connected watches. And Swiss watchmakers have failed to launch a product that compares to the Apple Watch.

In the field of watches, Apple is not only the leader in the smartwatch segment. The Cupertino company now sells more Apple Watch than all Swiss watchmakers. This is the conclusion of the sales estimates concocted by Strategy Analytics – given that Apple has no longer given detailed official sales figures for each of its products for a long time.

Apple Watch: Swiss watchmakers are losing the smartwatch war

Apple Watch sleep monitoring

In 2019, Apple sold around 31 million connected watches, which represents a very strong increase of 36% from one year to the next. This great leap forward is to be compared with the drop of Swiss watchmakers, including among well-established brands like Swatch. All of the Swiss industry players sold only 21.1 million watches – smartwatches and classic watches combined.

Neil Mawston, director of Strategy Analytics, explains: “Traditional Swiss watch manufacturers like Swatch and Tissot are losing the smartwatch war. Apple Watch is a better product that flows through deeper and more attractive sales channels to young consumers who want a connected watch. The window that would have allowed Swiss brands to have an impact on smartwatches is closing.”

The Apple Watches had exceeded the sales of all Swiss watchmakers in only 4 yeas. Apple Watches have been industry leaders since the launch of the first iteration in April 2015.

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No competing brand has yet managed to match their market share, even though a number of players are trying to imitate what attracts its customers, particularly their design. What do you think about Apple Watch? do you think its the best smartwatch available in the market? Let us know in the comments below.

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