IDC has released its Quarterly Wearable Device Tracker for the Indian market for the Q4 of 2019. The data shows that a total of 14.9 million wearable devices were shipped last year in India. It represents a growth of 168.3% year-over-year (YoY).
According to the report, basic wearables such as smart band and smartwatches without support for third-party apps dominated the wearables market. They achieved a 96.2% slice of the market and 177% YoY growth in 2019. Over 5.3 million smart bands were shipped in Q4 2019, an increase of 52.6% over the previous year’s figure.
Xiaomi wearable devices remain the number one product in the fitness band category. The Chinese firm has a market share of 48% and an annual growth of 54.7% in 2019. Titan mounted a surprise push to emerge in the second sport with a market share of 14.5%. IDC states that the top 5 smart band vendors had 86.6% of the market in 2019.
For the smartwatch, it came to an impressive growth with 933,000 units of smartwatches. IDC ranks Fossil as the number one smartwatch brand with a 30.3% market share. Apple follows with 26.6%. Huami is the second-largest brand in the overall watch category. IDC estimates that the earwear segment grew with 443.6% during 2019. India based vendor BoAt Lifestyle was the leading brand with a 27.3% market share in this category in 2019. Apple comes as the leader in the truly wireless earbuds department with 43.1% of the market.
Let’s see how companies will act this year to menace the Xiaomi domain in the smartband department the Indian stronghold.