Xiaomi is doing quite well in the smart TV market and it is a top brand in China and India. Recently, the company launched a “warm spring” campaign. In this promotion, it reduces the price of its TVs, air conditioners, washing machines, and refrigerators. Buyers can save up to 1400 yuan if they take advantage of this promotion. Yesterday, we reported that the Xiaomi Mi TV 4S 75 inches, Mi TV 65 inches, and Xiaomi Mi TV 4C 43 inches all got good price cuts. Now, there are reports that Xiaomi’s full-screen TV (65-inch – E65A), Xiaomi’s full-screen TV (55-inch – E55C), Xiaomi’s full-screen TV Pro (E55S) and Xiaomi Mural TV 65 inches also have price reductions.
The E65A has a price reduction of 400 yuan ($57) and the starting price is 2699 yuan ($386). In addition, the E55C has a price reduction of 250 yuan ($36), taking its price to 1,749 yuan ($250). Furthermore, the E55S is selling for 2,399 yuan ($343) while Xiaomi Mural TV 65 inches goes for 6,999 yuan ($1001).
Not long ago, reports from AVC and Zhongyikang shows that in 2019, the Chinese manufacturer TV shipments and sales rank first in China. Its shipment exceeds 10 million units.
According to the data from Zhongyikang, in 2019, for every 5 TVs sold in the Chinese market, there will be one from Xiaomi. The company’s annual sales market share for 2019 is 19.25%.