Oppo introduced the global Reno 3 Pro with a 44MP front-facing camera. Now, the smartphone arrive in the MEA region (the Middle East & Africa). To celebrate the occasion, the company invited Mohammed Salah, Liverpool FC and Egypt forward, as the brand’s ambassador.
The unveiling of Reno 3 Pro across the Middle East will happen on March 18, when a collaboration campaign featuring Salah will introduce it in detail. Furthermore, Ethan Xue, Oppo’s president in the Middle East, states that Mo Salah’s “immense professional skills” are comparable to the upcoming Reno 3 series “impeccable photography capabilities”.
Oppo has been partnering with FC Barcelona, Roland-Garros, and Wimbledon, as well as the Boston Marathon. According to the Chinese brand such connections “bridge communication between the brand and its energetic and passion users worldwide”.
@MoSalah is our MEA Brand Ambassador!! 😍 We admire his inspirational & dedicated personality, and he sets an example when it comes to achieving goals & dreams, which are part of our brand's many values!#OPPOMEAmbassador#OPPOxMoSalah pic.twitter.com/ZE0UbiuffR
— OPPO Arabia (@OPPOArabia) March 12, 2020
The partnership seems promising for the company on its campaign to be a truly global smartphone maker. Let’s just hope the next brand ambassador is announced after a more positive sports event. Liverpool lost half its games in the past month, including two losses from the sixth in the Spanish Primera Division and one from the seventeenth in the English Premier League.
Despite this, Salah still is one of the players behind Liverpool’s awesome campaign in the UEFA champions league.