Lenovo surpasses HP again to top the global traditional PC market


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Popular market research firm, IDC, recently released its PC market share report for the third quarter of 2020. In the third quarter of 2020, global PC shipments increased by 14.6% year-on-year to 81.3 million units. The top five manufacturers are Lenovo, HP, Dell, Apple, and AcerIn addition, IDC also gave a chart of the quarterly reports of the top manufacturers. The data shows that although HP temporarily occupied the top spot in shipments in the second quarter of this year, Lenovo once again regained that position in the third quarter.

Lenovo tops the global traditional PC market

IDC mobile device tracker research manager, Jitesh Ubrani, said that if it were not for the shortage of parts, notebook shipments would have been even higher in the third quarter. In addition, he also indicated that in the quarter, gaming laptops, Chromebooks, and netbooks that support data traffic all performed well and even set new highs.

The shortage of parts will not be going away anytime soon. This is because the initial business plan did not anticipate the demand. “The PC industry rode into the third quarter with a sizeable backlog of unfulfilled orders,” said Linn Huang, research vice president, Devices and Displays at IDC. “And it appears the quarter will end under the same auspices. Given that the shortages have been due more to a shortfall of business planning than a technical glitch, we do not anticipate a sudden surge in capacity. Consequently, this backlog will likely carry into 2021.”

Traditional PC market regional analysis

In a regional analysis, the Asia Pacific (excluding Japan) (APeJ) traditional PC market grew by only single digits. However, this result is higher than IDC’s forecast. The traditional PC market in the Canadian market is still very active and has achieved growth for 17 consecutive quarters.

In Europe, the Middle East, and Africa (EMEA) region, traditional PC shipments in the third quarter achieved single-digit growth. Furthermore, the quarterly growth of notebook computers exceeded the decline of desktop computers, so it grew.

In Japan, the GIGA project enables students across the country to receive PCs and tablets for online learning. This has helped to maintain the steady growth of the traditional PC market. 

It is worth mentioning that the traditional PC market in Latin America and the United States has achieved double-digit growth. Among them, Latin America has experienced double-digit growth for the first time in five years.

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