Last year, Realme became the fastest growing mobile phone brand in the world, and in the fall the company surpassed 50 million smartphones sold. At the end of 2020, the company ranked seventh in terms of smartphone shipments.
The company currently sells its products in over 60 countries around the world. According to Counterpoint’s report, Realme is one of the top 5 brands in 12 markets worldwide. The company ranks first in the Philippines and has already climbed to fourth place in India.
Going forward, Realme will focus more on AIoT products that integrate artificial intelligence and the Internet of Things technologies. In addition, the company is actively working to expand its portfolio of smartphones with support for fifth-generation networks.
One of the most important things that Realme should do to noticeably strengthen its position in the market is that the company is finally starting to build a retail chain of stores. In the near future, the first flagship store will be opened, and in total the company plans to open thousands of branded stores around the world.
Realme breaks records to become the fastest-growing brand in the world
Founded in mid-2018, Chinese brand Realme is one of the youngest and most promising manufacturers of smartphones and other wearable electronics on the market. This can be confirmed by a fresh report from the research company Counterpoint Research, summing up the results of the third quarter of 2020.
In such a short span of time, Realme has been able to grow smartphone shipments by an incredible 132% QoQ and 45% YoY; making it the fastest-growing brand in the world with nearly 50 million units shipped since its inception. And all this despite the difficulties that have arisen in connection with the impending pandemic.
And although the largest volume of deliveries of Realme falls on India (55%); the company successfully manages to occupy leadership positions in other regions of the world. So, in the Chinese market, it managed to take the sixth line right after Huawei, OPPO, Vivo and Xiaomi; and in some other markets, it even entered the top five most popular smartphone manufacturers. At the same time, the global smartphone market in the third quarter grew by 32% relative to the second; and sank by 4% compared to Q3 2019; and the most affected by the drawdown are LG (-11%), Apple (-7%) and OPPO (-4% ).