A few days ago, YouTube announced that it is prohibiting certain advertisement types from the top of the website. According to YouTube, political or campaign advertisements, alcohol, gambling, and drug prescriptions are no longer allowed. This means that ads with these contents will no longer appear on YouTube’s top page and App homepage.
YouTube sent an email to advertisers and no longer allowed advertisers to book Masthead Ads for the whole day last year. Today’s changes are based on last year’s adjustments. When you open the YouTube homepage, the large ad that appears at the top is Masthead Ads. For example, on election day in 2020, the former president of the United States invested money in advertising, occupying an important position on the homepage. YouTube has banned all-day reservations and replaced it with more targeted formats.
A Google spokesperson said in a statement: “We will regularly evaluate advertising requirements to balance the needs of advertisers and users. Last year we adjusted the Masthead Ads booking process. Today’s adjustment is based on the previous adjustment. We believe that the new changes will give users a better experience. The adjustment takes effect immediately.
YouTube now allows users to hide the dislike counter
Considering the size of YouTube, whatever a high-traffic account post is very influential. Presently, YouTube is the world’s largest video streaming service. Whatever content you need is probably somewhere on YouTube chilling. Most users use the like and dislike counter to determine if a video is worth watching. However, it will soon become much more difficult to do this. Many thanks to the new controversial function that allows authors to hide the counter of dislikes under their videos.
Initially, this feature hides both the likes and dislike counter. However, the new update now adds more personalization to make users hide only the dislike counter. Obviously, only pretty bad content will choose this feature.
In response to creator feedback around well-being and targeted dislike campaigns, we’re testing a few new designs that don’t show the public dislike count. If you’re part of this small experiment, you might spot one of these designs in the coming weeks.Creators, you’ll still be able to see the exact number of likes and dislikes in YouTube Studio. For viewers, if you’re in the experiment, you can still like or dislike a video to share feedback with creators and help tune the recommendations you see on YouTube.