At the end of June, the Chinese company Xiaomi became the largest supplier of smartphones in the world, but at the end of the quarter, Samsung Electronics managed to maintain its leadership. The management of Xiaomi now claims that the company is faced with the task of gaining a foothold in the second position, and after three years it will confidently take the first one.
This week, as noted by the Nikkei Asian Review, Lei Jun, CEO and founder of Xiaomi; said: “Our current challenge is to gain a foothold in the second place in the global market. In three years, we aim to take the first place”. The company was founded 11 years ago; and this year marks the tenth anniversary of the announcement of the first smartphone. The founder of Xiaomi spoke at a festive event to celebrate the event.
Lei Jun recalled that back in 2014 he promised to turn Xiaomi into the largest smartphone manufacturer in five or ten years.
We should admit that Xiaomi’s success in recent months is partly due to the American ban of Huawei Technologies, which a little over a year ago was the undisputed leader of the smartphone market. In the second quarter of this year, Xiaomi took first place not only in Europe; but also in more than 20 countries and regions of the world. In June, the head of the company announced his intention to spend $ 10 billion on the development of the electric vehicle market, promising to personally lead this initiative. Over the past few years, the company has also increased its investment in building its own ecosystem; for the development of electronic components.
Xiaomi will give money back to buyers of the Mi 1
10 years ago, Xiaomi released its first smartphone Mi 1 and decided to celebrate this event in a very unusual way. Those who decided to leave a pre-order for the affordable flagship and later bought their copy; are now entitled to compensation from the manufacturer for its full cost.
According to the company, 184,600 copies of the Mi 1 were originally sold at 1999 yuan (about $ 308). Accordingly, today the total amount of compensation will be about $ 57 million.
But judging by the post on the Chinese social network Weibo; former buyers shouldn’t wait to get their hands on money. Instead, they’ll get a subsidy to make another purchase from the Xiaomi online store; which is also a good way to reward the loyalty of old customers.
Although today you can’t buy a flagship device for $ 308; for that amount you can get a decent model like Redmi Note 10 or POCO X3 Pro. In addition, the Xiaomi store offers a variety of smart gadgets and wearables for much less than $ 300.