The past 2020 was not as good and successful as Samsung would like. The company retained its leadership in the smartphone market, but its problems in this segment only worsened. After 10 years of releasing premium Galaxy Note series devices, the South Korean giant refused to develop the line further and one of the reasons is the increase in sales of the Galaxy S21 family. But in the end, the bet did not work.
Samsung Galaxy S21 series sales: pride or disappointment?
There was no failure, but there is no need to talk about success either. According to The Elec, the company sold as many devices as it sold the Galaxy S20 models in 2020. We are talking about 20 million mobile phones. Considering that the industry was hit by serious turbulence two years ago due to the coronavirus pandemic, which ebbed off last year, sales of the Galaxy S21 series fell short of the company’s expectations. It clearly counted on more in the conditions when the market returned to growth.
The source claims that Samsung blames manufacturing problems for its failures. Especially those that arose at the company’s factories in Vietnam. It seems that from a commercial standpoint, ditching the Galaxy Note series seems like the right thing to do. It is unlikely that sales of the Galaxy Note 21 would be at a high level.
Samsung wants to achieve incredible success this year with Tiger strategy
According to the Chinese horoscope, 2022 will be the time of the reign of the Tiger; which will come into its own on February 1. Astrologers are already talking about the fact that this year will be eventful; someone will have to change life orientations and revise the principles. Change and transformation will be a priority. Samsung is also expecting changes, which today announced a new strategy with the symbolic name “Tiger”.
The main task is the more aggressive promotion of their devices on the market. The goals are ambitious: to become the number one company in all product categories; to increase the market share in the segment of premium devices with a price tag of more than $ 600; to increase user migration to Galaxy smartphones, and also to increase sales of smartphone accessories, including headphones.
Samsung‘s mobile division will strive not only to produce smartphones, but also smart devices. The goal is to become a brand that is revered by the youth audience and provides innovation.