In terms of live streaming services, the U.S. market is quite complex with a lot of options. Netflix, Disney+ and other streaming services have been popular in the past few years, all thanks to the epidemic. While their growth is now slowing, on-demand services are the future of content consumption. However, quite a few people still prefer to watch live TV rather than on-demand content. Google YouTube TV allows users to stream live TV channels over the Internet. The service was launched in 2017 to replace traditional cable services in the US. According to recent reports, Google YouTube now has over 5 million active user base in the U.S. This streaming service is now officially the largest streaming service in the U.S.
Largest live streaming service in the US
YouTube chief product officer, Neal Mohan, confirmed that YouTube TV has now surpassed 5 million paid and “trial” subscribers. That means the streaming TV service has gained an average of 1 million new subscribers yearly since its launch. It’s not clear what percentage of trial subscribers will be. YouTube TV trials range from seven days to several weeks. After the trials, users need to subscribe to at least the basic plan ($55 per month) to continue using the service.
Google YouTube TV became the largest streaming service in the US, far ahead of Hulu’s 4.1 million subscribers. Google revealed in Q3 2020 that YouTube TV has more than 3 million subscribers, a figure that does not include “trial” subscribers. This more accurately represents the number of paying subscribers to the service.
In reference to the new subscriber figure, YouTube’s Chief Product Officer Neal Mohan said
“Five years ago we launched YouTube TV to rethink how we watch live TV, give users more choice, and unlock a new revenue stream for our partners…Today, we’re thrilled that YouTube TV has become a thriving business of more than 5 million subscribers and trailers. This milestone is a testament to the amazing work the team has done to build a best-in-class experience,”