It’s not a secret that the market of consumer electronics that comprise a lot of products including mobile devices is experiencing a decline. The sales of phones are slow, and the market registers poor performance. Of course, that goes beyond the phone scene. It involves the whole segment of consumer electronics. There are a lot of factors to justify the decline. According to Qualcomm’s Senior VP, the slow growth of most electronics markets is mainly due to inflation. Of course, the segment also suffers from other factors such as inventory backlog. According to him, the market will not see a recovery until the second half of 2023. That is at the very least, we can’t discard the worst.
He also states that Qualcomm needs to change to an Internet Company. It needs to promote other capabilities. The company wants to expand its presence in areas including PCs, virtual reality, and autonomous driving. The goal is to also make these areas a priority for its focus. Right now, the company gets the biggest part of the revenue from the sales of Snapdragon chips. That includes the mobile SoCs and the Snapdragon modems sold to several OEMs. With the decrease in this segment, the company will also suffer.
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Qualcomm Snapdragon 8 Gen 2 will drive the flagship market next year
Earlier this week, Qualcomm held its annual conference. The event revealed the Snapdragon 8 Gen 2 with many upgrades. It did not bromg the 3nm process but uses an improved 4nm architecture. The company promises to set a new standard for the experience on mobile devices. The new CPU supports ray-tracing and brings support for Wi-Fi 7. The first phones with SD 8 Gen 2 will appear in December. Also, there is an exclusive version of the SD 8 Gen 2 coming with the Galaxy S23 series, but the exact details are not clear.
Beyond the phone scene, Qualcomm is also raising efforts on the ARM-based PC segment. The company keeps investing in the SD 8cx series to offer an alternative to the Apple M1. Moreover, this year, we saw the arrival of the first portable console with the SD 8gx – a gaming processor.