Before that, the main characters in the iconic games were young men. They were also white. This is logical. We mean that the main markets for these digital products were either Western countries, such as the US and Europe or Japan. But the geography of the games industry is expanding. Now there are many countries in Africa, Asia, and other continents and regions that have started to spend a lot on games. We can even say that many famous titles come from these countries. In other words, the niche is changing. So studios are thinking about adding more characters of different genders, ages, etc.
New Mindset In The Games Industry
Traditional game companies have to change their thinking. If not, they will lose out to the studios that think that way. We think that the game industry has reached almost every corner of the world. There are many gamers who would like to be in the shoes of a hero who looks like them. At the very least, they would like to have a lot in common. By that, we mean not only race but also lifestyle, mindset, traditions, etc.
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In this regard, we should quote the thoughts of Sergey Karshkov, the founder of the 9 Pandas marketing agency. He believes that Augmented Reality (AR) and Virtual Reality (VR) are the two most important factors affecting the gaming industry. The Oculus Quest 2, for example, has made a big splash in the niche market, giving players an immersive, real-life gaming experience.
Online casinos have also started to use these technologies. In fact, AR and VR are transforming the iGaming sector. Not only do they make the gaming process more attractive, but they also raise the bar of competition to a higher level. In order to play in online casinos, players and bettors now need more advanced devices. If not, they will be left in the previous era, while the more advanced players will enjoy the process.