Last month, a report from the New York Times revealed that Samsung is considering abandoning the Google search for Microsoft’s Bing AI. While this would have been a historic move, the possibility of it happening was very questionable, to begin with. After all, Google and Samsung go way back.
Well, a new report from Wall Street Journal is pretty much saying the same thing. According to it, Samsung has dropped an internal review regarding the matter. That automatically suggests that Samsung is not planning to replace Google Search with Microsoft’s Bing AI anytime soon.
Google Search Will Stay In Its Place on Samsung Galaxy Devices
The thing is, the initial reports suggested that the decision to replace Google Search was pretty clear-cut. So, it’s normal to question what exactly made Samsung halt its plans. Well, there could be several factors. It could be due to unsuccessful negotiations with Microsoft. Alternatively, it could be for successful renegotiations with Google.
No matter what, it is worth noting that Microsft’s Bing AI already exists on most Galaxy devices. Thanks to the recent SwiftKey update, it has made its way to many devices. But yes, Bing has not yet replaced Google Search as the default search engine.
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And the interesting part is that Samsung offers the SwitfKey keyboard as an alternative to its very own keyboard app. The generative AI is now pre-embedded with almost all modern Galaxy devices. For this very specific reason, many believed that Samsung would not hesitate to move forward with setting Bing as the default search engine instead of Google Search.
On that note, Samsung has reportedly teamed up with Naver. With this collab, it plans to build its very own generative AI. But it may not be available to the public as Samsung plans it to be used by employees in a close network.