Tim Cook says Apple Vision Pro will be sold “only in our stores”


Apple has recently announced the release of its first spatial computer, the Apple Vision Pro. The device is a revolutionary spatial computer that seamlessly blends digital content with the physical world. Apple CEO, Tim Cook said that Apple Vision Pro will only be sold in “our stores.” Cook made these remarks during Apple’s fourth-quarter earnings call yesterday.

Apple Vision Pro

When an investment banking consulting firm asked whether the Vision Pro would be released like the Apple Watch or AirPods, Cook replied: “I Would say, No. Vision Pro is a first-of-its-kind product. So, we’re intentionally launching it only in our stores so that we can really put a lot of focus on the last mile of it. We’ll be in stores Offering demos, it’s going to be a very different process than a normal grab-and-go process.”

Apple Vision Pro will be sold “only in our stores”

Apple CEO Tim Cook has announced that the Apple Vision Pro will be sold “only in our stores”. According to Apple expert Mark Gurman over at Bloomberg, the company will have a special section of its stores for seating space. This space is for one or more people to try on the headset. The company also has a special team of staff to help customers with their purchases. Apple will require store appointments to buy the Vision Pro Headset.

This statement from Tim Cook can mean a couple of things. It could mean that the Vision Pro will only be available at Apple’s physical stores. It could also mean that this device won’t be available at third-party stores like Best Buy. Whether users will be able to buy this device online from the Apple official store remains to be seen.

At the moment, the official website page of Apple Vision Pro currently shows “sold in the United States early next year”. However, before now, the status was “available on Apple.com and Apple retail stores in the United States early next year.” It appears that Apple is changing its mind about selling this device online. It probably wants to focus on offline/physical sales given the complexity of this device.

Apple Vision Pro

Bloomberg’s Mark Gurman reported in June that Apple plans to let people try out the Vision Pro and find the headband that best suits their head shape at Apple retail stores. Apple is even considering requiring an appointment to purchase, as it did with the original Apple Watch in 2015.

The Vision Pro is the “most complex” device Apple has ever designed. Also, Sony can reportedly produce less than half a million microOLED displays per year. Cook recently confirmed that the headset is still planned to be released in “early 2024.”

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Features of Apple Vision Pro

The Apple Vision Pro has an astonishing amount of technology in a compact design. A singular piece of 3D glass is polished to create an optical surface. This surface acts as a lens for the wide array of cameras and sensors needed to blend the physical world with digital content. The glass flows into the custom aluminum alloy frame that gently curves around the user’s face.

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The device brings a new dimension to powerful, personal computing by changing the way users interact with their favorite apps. Users can also capture and relive memories, enjoy stunning TV shows and movies, and connect with others on FaceTime. The device has an all-new App Store where users can discover apps and content from developers. It can access hundreds of thousands of familiar iPhone and iPad apps that run great. The device also automatically works with the new input system for Vision Pro. Also, the modular system allows for a tailored fit to accommodate a wide range of people.

Apple Vision Pro: A Niche Product?

Some people believe that the Apple Vision Pro will never be more than a niche product. The cost to build the headset is $1500. In line with Apple’s pricing of everything else, they have doubled that and added a bit more to the retail price. However, Apple named their product with the prediction that a cheaper non-pro Vision would follow. Competitors will come into the market, and we will eventually settle for a Vision with all the features of today’s Vision Pro but costing $1000-$1500. This has been the lifecycle of every successful Apple product.

Apple Vision Pro

Availability and Pricing

Apple Vision Pro starts at $3,499 (U.S.) and will be available early next year at Apple Store locations in the U.S. While we are sure of its availability on Apple physical store, there is no certainty for online sales. The company said that this device will be sold in more regions later next year. Customers will be able to learn about, experience, and personalize their fit for Vision.

Conclusion

The Apple Vision Pro is a revolutionary spatial computer that seamlessly blends digital content with the physical world. The device brings a new dimension to powerful, personal computing by changing the way users interact with their favorite apps, capture and relive memories, enjoy stunning TV shows and movies, and connect with others on FaceTime. The device has an all-new App Store where users can discover apps and content from developers, and access hundreds of thousands of familiar iPhone and iPad apps that run great and automatically work with the new input system for Vision Pro. It will be sold “only in our stores” and will be available early next year on apple.com and at Apple Store locations in the U.S., with more countries coming later next year.

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