Each year, the Samsung Galaxy S-series lineup sees three new phones. Among them, the Plus model generally gets little attention from buyers. As a matter of fact, in the Galaxy S23 series, the S23 Plus sales accounted for 15% of the total unit sales. To compare, the standard model had 28%, while the Ultra had 57%. But things changed for the Galaxy S24 Plus this year.
We are seeing a 53% jump in sales on the Samsung Galaxy S24 Plus. In the first three weeks after launch, it held 21% of the total sales. That is a noticeable shift from S23 Plus’s 15%. This YoY jump in sales means that the middle-of-the-line smartphone is picking up more attention than before. Check out the graph attached below to get a better idea of the jump.
Why Are More People Purchasing the Samsung Galaxy S24 Plus?
So, what could explain the jump in sales for the Samsung Galaxy S24 Plus? A senior analyst from Counterpoint Research has shed some light on it. According to Minsoo Kong, the improved sales figures are for improved specs that Samsung is offering at a sweet price spot.
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Kong says that the minimum RAM of 12 GB in the Galaxy S24 Plus offers a smooth Galaxy AI experience. For those wondering, Galaxy AI is a major selling point for the new series. It brings a host of AI-enhanced features that aim to improve the user experience. You can learn more about it in this link.
Getting back to the Samsung Galaxy S24 Plus, the phone’s launch price is $1,000. To compare, the S24 Ultra launched at $1,300. With this into perspective, Minsoo Kong says that the S24 Plus offers most of what the S24 Ultra brings for a $300 discount.
Of course, you do get a couple of premium features with the Samsung Galaxy S24 Ultra. For example, it has a better camera setup and Gorilla Glass Armor. But, yes, the S24 Plus is offering more than value than the previous Plus models. So, it makes sense why it’s getting more popular.
