Facebook Dating is
rolling out two
new features designed to make finding connections feel less repetitive. The app
now includes the following
- An AI assistant
- Meet Cute
The
AI assistant is a tool that responds to simple prompts, while Meet Cute is a tool to set up weekly match-making. Meta says both tools
are aimed at reducing swipe fatigue and helping users discover more meaningful
connections.
How
the AI Assistant Works
The assistant lives inside the
Matches tab and can respond to plain requests like, “find me someone in
Brooklyn who works in tech,” or “show me someone I could bring home to my
parents.”
Beyond search, it can also suggest tweaks to your profile and even recommend
date ideas. Meta says the tech relies on info already shared in
profiles.
It does not use hidden data pulled from elsewhere on Facebook. That means the
assistant uses only what you decide to display.
The
"Meet Cute" Twist
Alongside the assistant, Facebook
Dating is introducing "Meet Cute," a feature that delivers a surprise
match once a week. The plan is to cut down on the monotony of endless swiping
and bring in some spice and variety.
There’s the option to opt out and stick to
just browsing, giving you the power to control the content you consume. According
to Meta, the balance between choice and surprise could help users stay engaged.
Why
Meta Is Doing This
Swipe fatigue has become a major
complaint about modern dating apps. It’s more of a burden than fun to scroll
through over a hundred profiles.
Meta says it wants to change that, especially
for younger users. The company reports that matches among people aged 18 to 29
are up 10 percent compared to last year.
The company also claims hundreds of thousands of young
adults are joining the service each month. The timing suggests that Meta sees
this age group as central to the app’s growth.
Part
of a Bigger Trend
Facebook Dating’s new features
follow a wider trend across the industry. Match Group, owner of Tinder, Hinge,
and OkCupid, signed a deal with OpenAI in 2024 and has since added AI tools
like Tinder’s Photo Selector.
Hinge and Bumble already use AI to help users
write better prompts and messages. Meta’s move shows it doesn’t want to be left
behind as AI becomes a standard part of dating apps.
What
It Means for Users
These tools could make Facebook Dating feel less
mechanical, though there are still open questions. Narrow prompts might shrink
your pool of matches.
Similarly, broad prompts could bring unexpected results.
Nevertheless, the fusion of AI search and a weekly surprise match might give
the online dating world a new look.