The numbers are in. Huawei's Pura X Max launched April 25 and its first-week sales data has been published by Weibo analyst RDObservation. The headline figure is 215% of the original Pura X's launch-day volume — and in that same week, the Pura X Max outsold both the OPPO Find X9s Pro and the Redmi K90 Max combined. Huawei's consumer business chairman declared it "sold out" at the Beijing Auto Show.
For a wide-format foldable starting at 10,999 yuan (~$1,510), that's a remarkable opening.
Key Points
- Pura X Max first-day sales reached 215% of the original Pura X launch volume per Weibo analyst RDObservation — the Pura X itself had outsold Xiaomi's MIX Flip by 150% at launch
- First-week shipments exceeded both OPPO Find X9s Pro and Redmi K90 Max — Huawei's consumer chairman confirmed "Pura X Max is sold out" at the Beijing Auto Show
- Collector's Edition outsells the standard model — 55% of total sales came from the 12,999 yuan (~$1,790) 16GB+512GB and 13,999 yuan (~$1,925) 16GB+1TB variants
- Standard Pura X Max starts at 10,999 yuan (~$1,510) for 12GB+256GB — Kirin 9030 Pro, 7.7-inch inner LTPO display, 5.4-inch cover screen, 5,300mAh battery, 66W wired and 50W wireless charging
- China-only for now — global availability has not been confirmed
215% Above the Pura X — What That Number Means
The Pura X was already a strong seller. According to IDC data, the original Pura X shipped over 1.5 million units by end of March 2026 — outpacing the next three competing foldable models combined. Using that as the baseline, the Pura X Max's 215% first-day figure points to exceptional consumer demand for the wide-format design at an ultra-premium price point.
The Pura X Max is Huawei's first "horizontal wide foldable" — a device that opens like a small tablet rather than the tall, narrow format of traditional book-style foldables. That design differentiation is clearly resonating. The 7.7-inch inner display at a near-square aspect ratio, combined with a genuinely useful 5.4-inch cover screen, addresses the usability complaints that have followed conventional foldables for years.
The Collector's Edition Is the Bigger Story
Most flagship phones sell the majority of volume in their base configuration. The Pura X Max flips that. Fifty-five percent of buyers chose the Collector's Edition — starting at 12,999 yuan (~$1,790) — over the standard model at 10,999 yuan (~$1,510). The premium variant adds 16GB RAM, larger storage, and exclusive design elements.
Buyers spending more than $1,790 on a smartphone in significant volume is a signal about Huawei's brand equity in China's ultra-premium segment. Despite US sanctions limiting component access and international expansion, Huawei continues to command extraordinary pricing power domestically.
Beating the OPPO Find X9s Pro and Redmi K90 Max
Both the OPPO Find X9s Pro and Redmi K90 Max launched in the same window as the Pura X Max — making the direct comparison meaningful. The Find X9s Pro is a well-reviewed compact flagship. The K90 Max is one of the most talked-about gaming phones of the year. The Pura X Max outselling both in first-week shipments confirms that Huawei's wide foldable is not just a niche product competing in its own category — it's pulling buyers from the broader premium Android market.
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