Ulefone Returns to IFA 2025 With New AI-Powered Rugged Flagships and the All-New RugKing Series

Ulefone has officially confirmed its participation in IFA 2025, taking place from September 5 to 9 at Messe Berlin. Under its new brand slogan, “AI Armor Defy Extremes”, the company is set to showcase its latest breakthroughs in rugged technology, now enhanced by Ulefone AI Pro. Visitors can find the brand at Booth H6.2-217, where Ulefone will celebrate over a decade of innovation with its most ambitious lineup to date.

One of the biggest highlights will be the debut of the RugKing Series, Ulefone’s latest entry-level rugged lineup. Built to deliver uncompromising toughness at an accessible price, RugKing is designed for users who want durability without breaking the bank. This new series represents Ulefone’s continued mission to bring rugged technology to a wider audience, blending reliability with affordability in a way that sets a new benchmark for entry-level rugged smartphones.

The Armor 34 Series takes endurance and functionality to the next level. Equipped with a 25,500mAh battery, it ensures long-lasting power for both work and adventure.

The standout Armor 34 Pro includes a built-in HD 150-lumen projector, transforming the device into a portable hub for entertainment and presentations. Powered by the MediaTek Dimensity 7300 5G AI SoC, it delivers reliable performance wherever you go. For those who prefer simplicity, the standard Armor 34 offers the same power without the projector.

The Armor 30 Series challenges the idea that rugged phones must sacrifice convenience. The Armor 30 Pro introduces a dual-screen design, featuring a 6.95-inch 120Hz FHD+ main display and a 3.4-inch rear display for enhanced multitasking. With the MediaTek Dimensity 7300X 5G AI SoC and up to 32GB of RAM, this model is built for productivity on the go. Its sibling, the Armor 30, swaps the rear display for a high-powered LED light and warning light, making it the ultimate tool for outdoor workers and adventurers.

At the top of the lineup is the Armor 28 Series, Ulefone’s most powerful rugged flagship to date. It’s the first rugged device in its class to feature the MediaTek Dimensity 9300+ processor and a dual-AMOLED display.

With a Sony IMX989 1-inch camera sensor, 1TB of storage, and support for Wi-Fi 7, it sets a new industry standard for performance. Ulefone will also showcase the Armor 28 Ultra Thermal Version, which debuts AI-powered thermal imaging through the new ThermoVue T2 chip, a game-changer for professionals in fields like construction, search and rescue, and environmental monitoring.

By bringing AI deeper into its rugged ecosystem, Ulefone is positioning itself at the forefront of next-generation outdoor tech. Visitors to the booth will get a firsthand look at what it means to Defy Extremes. The company wants to impress by showing its wide portfolio of devices. The new affordable RugKing Series will certainly gather fans in the tech fair.