Meizu have always aimed for the boutique end of the market, but as other phone makers move in on their turf and markets are getting tough Meizu have decided to make the plunge and launch a low-cost phone codenamed ‘Blue Charm’.
Rumours started yesterday that Meizu were working on a low-cost smartphone codenamed ‘Blue Charm’. Less than a day later the official Meizu forums are confirming the report and talking of a June 13th launch date.
The new phone is thought to be visually similar to the current Meizu MX2, but to keep costs down a smaller 4-inch 960 x 640 display has been opted for along with a dual-core Samsung Exynos CPU, 1GB RAM and an 8 mega-pixel rear camera.
If reports are correct then the new Meizu will be the most affordable phone from the company to date as prices are expected to be as low as 1399 Yuan ($228), if these hardware details are accurate it could be the most energy efficient Meizu model too.