Xiaomi launching Yi 4K camera in U.S to compete with GoPro

With GoPro struggling to capture new sales they won’t be happy with the news of the Xiaomi Yi 4K action camera officially launching at a lower $249 price point.

Xiaomi launched their 4K shooting action camera in China a few months ago. The camera features a 12 mega-pixel Sony sensor with F2.8 aperture and more powerful Amberlla chipsets than the equivalent GoPro Hero 4 yet costs significantly less.

The current versions in China only feature Chinese UI, but from the 12th July the camera will officially go on sale in the U.S for just $249 (and we assume the UI will have multiple language support).

The Yi 4K camera is up for pre-order on Amazon U.S now and can be bought either as a camera, or in a bundle ($279) with a few accessories.

Hopefully we will see a Yi camera launch in the coming months in Europe and the rest of the world soon too.

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