Xiaomi launching Yi 4K camera in U.S to compete with GoPro


With GoPro struggling to capture new sales they won’t be happy with the news of the Xiaomi Yi 4K action camera officially launching at a lower $249 price point.

Xiaomi launched their 4K shooting action camera in China a few months ago. The camera features a 12 mega-pixel Sony sensor with F2.8 aperture and more powerful Amberlla chipsets than the equivalent GoPro Hero 4 yet costs significantly less.

The current versions in China only feature Chinese UI, but from the 12th July the camera will officially go on sale in the U.S for just $249 (and we assume the UI will have multiple language support).

The Yi 4K camera is up for pre-order on Amazon U.S now and can be bought either as a camera, or in a bundle ($279) with a few accessories.

Hopefully we will see a Yi camera launch in the coming months in Europe and the rest of the world soon too.

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6 Comments

  1. Filipp
    July 9, 2016

    why xiaomi? yi camera was never a xiaomi product
    first version was simply sold through mi.com store
    second yi camera is not sold there, it is just yi camera, not xiaomi

    • July 9, 2016

      it’s a Xiaomi company, they spun it off into a separate company (that is still fully owned by Xiaomi)

    • Airyl
      July 10, 2016

      The company that makes the Yi camera is owned by Xiaomi.

  2. Filipp
    July 9, 2016

    why xiaomi? yi camera was never a xiaomi product
    first version was simply sold through mi.com store
    second yi camera is not sold there, it is just yi camera, not xiaomi

    • Qushery
      July 9, 2016

      it’s a Xiaomi company, they spun it off into a separate company (that is still fully owned by Xiaomi)

    • Airyl
      July 10, 2016

      The company that makes the Yi camera is owned by Xiaomi.