Today, Counterpoint revealed the first quarter data concerning the Indian smartphone market. According to the report, the phone shipments increased by 48% year-on-year (including feature phones and smartphones).
Before taking a peek at the smartphones market, we should state the feature phone segment was doubled in Q1 2018 due to strong shipments of Reliance JioPhone. At the same time, the smartphone market remained flat Year-on-Year.
Well, it’s not difficult to guess Xiaomi leads the Indian market in the Q1 2018. As an analyst at Counterpoint, Anashika Jain said; ‘Xiaomi’s performance is driven by rising product-pull in the offline market, building upon its strong presence in the online channel where it captured a record 57% share.’ However, there are a few aspects we should pay attention to.
First, this is for the first time when top five smartphone brands occupy 70% of the market. Moreover, Xiaomi and Samsung accounted for 58% of India’s smartphone market share. So not accidentally, the Xiaomi Redmi 5 and Xiaomi Redmi 5 pro were the most popular models in India in the Q1 2018. As for Samsung representatives, the Galaxy J7 NXT and J2 (2017) drove volumes for the Korean vendor.
As we can see from the table, Xiaomi surpassed Samsung and achieved a market share of 31.1%. Samsung ranked second with a market share of 26.2%. The market shares of other top brands are not outstanding. Say, VIVO is the third with a 5.8% of share. OPPO ranked fourth with a 5.6% market share, and Honor-line models have occupied the 3.4% of the market. By the way, this is for the first time when Honor enters the top five.
At last, Honor (146%), Xiaomi (134%) and OnePlus (112%) were the fastest growing smartphone brands in India in the Q1 2018.