In the past two years, the Chinese smartphone market has become saturated, and many domestic smartphone manufacturers have turned their targets to the international market. Yesterday, Counterpoint provided an analysis report of the Indian phone market in the second quarter of this year. Among them, Samsung and Xiaomi jointly occupied 60% of the Indian market. But we missed another important thing – four Chinese brands occupied half of the Indian smartphone market.
According to the data, in the second quarter of 2018, Samsung took advantage of the outstanding performance of several products in face of the Galaxy J series, getting 29% of the market share of the Indian smartphone market, and also surpassing Xiaomi. Thus, according to the data provided by this source, Samsung outruns Xiaomi. The latter ranked second with 28% market share, followed by 12% of VIVO, 10% of OPPO, and 3% of Honor (Huawei). These four brands have occupied 53% of the market share in the Indian market.
In terms of growth rate, the Chinese brands still performed well. OnePlus’ grew at a rate of 284%, Honor grew at a speed of 188%, and Xiaomi grew at a rate of 112%, making them the fastest-growing three brands in the past year.
In terms of single product sales, the Xiaomi Redmi 5A, Redmi Note 5 Pro, Samsung Galaxy J6, Redmi Note 5, and VIVO Y71 ranked in the top five. These five mobile phones also accounted for nearly 30% of overall phone sales. Other well-selling smartphones include the Realme 1, Honor 9 Lite, and Redmi 5. It is worth mentioning that in the high-end segment, OnePlus 6 was the best-selling model, making it the leader for the full quarter, surpassing Samsung and Apple.
From the data, we can see that Chinese smartphone brands have made amazing progress in the market share, growth rate and sales volume of the Indian market. The four major brands also occupy half of the Indian market.