As we all know, the Chinese mobile phone market is already saturated, and the brutal competition has forced many international smartphone giants to break out of the Chinese market. For Chinese smartphone manufacturers, the effect of developing foreign markets is much better than that of the domestic market. And it’s easier to enter the Asian, African and Latin American markets rather than European and North American markets. In this sense, India is one of the biggest potential markets. That’s why many Chinese phone makers including Xiaomi, VIVO, and OPPO have already entered the Indian smartphone market.
Just this morning, Wang Xiang, global senior vice president and head of international business at Xiaomi, said in Weibo that according to IDC’s latest report, in the second quarter of 2018, Xiaomi continued to lead in the Indian market, ranking first in the market for four consecutive quarters.
According to IDC’s report, Xiaomi’s shipments to the Indian market in the second quarter of 2018 were 10 million units, accounting for 29.4% of the entire Indian market. This is an impressive year-on-year increase of 107.6% compared with 4.8 million units in the second quarter of 2017.
In addition, Samsung’s market share in India is 23.9%, up 21.3% year-on-year. VIVO’s market share in India is 12.6%, up 18% year-on-year. And OPPO’s market share in India is 7.6%, a year-on-year increase of 15.2%.
Also read: Four Chinese Smartphone Brands Occupy Half Of Indian Market
At last, IDC’s report shows that the average selling price of smartphones in the Indian market is rising and has now reached $167. Some analysts pointed out that almost all smartphone brands sold in the Indian smartphone market have launched financial services for physical sales channels, raising the threshold for consumption.