There are plenty of researches and tests being conducted to evaluate the capabilities and power of nowadays voice assistants. Generally, the consensus indicates that all those available in the market are good. Each one has its strengths and weakness, but for the most part, they are enough to serve users (Except for Bixby, that is just bad). Usually, those voice assistants are used for playing music, checking the weather, setting timers, making a shopping list, and other every day’s tasks. When the tasks are more complex, Google Assistant usually takes the lead.
Microsoft has recently published its own vision of study regarding voice assistants. Rather than looking for accuracy, the Windows giant wanted to see how much people use voice assistants and how. Perhaps surprisingly, Microsoft found that both Siri and Google Assistant are being used by an equal portion of the respondents (36%), according to the research, this is most likely due to the prevalence of iOS and Android Phones and not as much because of Home Smart Speakers. Alexa grabbed third place with 25%, followed by Cortana and its surprising 19%. Bixby, unfortunately, didn’t win a section for itself, and Samsung’s project of voice assistant is placed in the 1% achieved by “other” voice assistant category.
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The Cortana’s company found that more users want to be able to take actions by using voice assistants, including getting directions, researching or comparing products, or performing shopping tasks. However, despite the growing adoption of voice assistants, 41% of the users who participated in this research had concerns about privacy when it came to devices that could be always listening.