American manufacturer, Apple, has a lot of strategies to drive sales, however, a price reduction is not one of them. Before the arrival of the iPhone 11 series, many data analysts had low sales expectations because the iPhone did not support 5G. However, the latest iPhone series came with the unexpected – “low prices”. According to Jingdong’s pre-sale data, iPhone 11 sales increased by 480% compared with last year. Industry analysts have also raised shipments for this series several times after its initial performance.
A recent survey by UBS shows that this year’s iPhone 11 series has outstanding sales results in China. From the survey result, the overall sales of this series in China for September 2019 increased by 230% YoY. UBS said in the survey report that there are many reasons for the good sales of iPhone 11 in China. In addition to the main factor which is price cuts, Apple’s promotion of trade-in services in China this year is also an important driving force.
In addition, older models such as the iPhone 7 series, which have a larger base, have been on sale for three years, and users of older models have more options for replacement. For those who have been using the iPhone 11 series, what do you think about this device? Let us know in the comments.