Today, smartphone manufacturer Realme announced its first 5G flagship smartphone X50 Pro 5G as well as a new AIoT strategy. Realme said that its global smartphone shipments in 2019 exceeded 25 million units, a year-on-year increase of more than 500%. In addition, more than 5 5G smartphones will be launched in 2020. Moreover, Realme also officially announced its corporate strategy for 2020. In the future, Realme will take the “smartphone + AIoT” dual-drive strategy as the core of the enterprise. And it will build a smart wave of life for young people around hardware, software, and ecology.
Realme Spain country manager Emilio Álvarez said that since the third quarter of 2019, Realme ranks among the top 7 in global shipments. Also, it has become the world’s fastest-growing smartphone brand. In 2019, Realme entered 25 global markets, ranked among the top 5 in the 5 major regional markets, and appeared among the top 5 brands in 1 month in Spain. In India, the online share reached 26.5%, ranking second. It ranked fourth. In Indonesia and the Philippines, this brand is among the top four. As for other markets, in Egypt, Realme ranked fifth. In 2019, its global shipments exceeded 25 million units, a year-on-year increase of 500% compared to 2018. And it ranks among the mainstream smartphone brands in the world.
He also said that in the smartphone business, Realme is committed will launch more than 5 5G smartphones, covering everything from a thousand-yuan entry-level niche to the flagship segment. In China, it will implement a comprehensive 5G strategy. It won’t release 4G smartphone products anymore. In many countries in Europe, India, Saudi Arabia, and Southeast Asia, they are committed to pushing 5G products to more markets.
Realme also officially entered the IoT field, claiming to create a full-scenario smart AIoT ecosystem for young users worldwide. The company has launched the software backbone platform Realme Link. Relying on Realme Link, it can link four major traffic hubs (smart screen, smart speaker, Bluetooth headset, and smartwatch) through smartphones to connect multiple types of AIoT products.
Specifically, Realme plans to complete the IoT ecological layout in one year, covering the three major scenarios of “individual, family, and travel”. Personal scenarios include wearable devices such as headphones and watches; home scenarios include TVs, smart speakers, cameras, sweeping robots, and more; travel scenarios include luggage, car chargers, power banks, and more travel products.
It is reported that in 2020 Realme will release more than 20 AIoT products.