Energizer Mobile strengthens its position in Europe


Energizer Mobile

Avenir Telecom, manufacturer and distributor of mobile phones and accessories under the exclusive Energizer® brand licence, has developed a strong distribution network that now sees its products marketed in over twenty European countries. Over the years, Energizer Mobile has positioned itself as a key player in the European mobile phone market through strategic alliances with major operators, retailers and marketplaces.

Long-term alliances with operators

Headquartered in Marseille, Avenir Telecom has had offices and teams in Romania and Bulgaria for more than 15 years. These strategic positions have enabled the company to create relationships of trust with national operators and to expand throughout Eastern Europe.

Energizer® phones and accessories are currently distributed in 425 Orange stores and more than 350 Telenor outlets. They are also sold in stores and online at Telekom Albania, Telenet Belgium, O2 Slovakia and Epic Cyprus.

A complete and comprehensive offering at retailers and gas stations

Over the past 10 years, Avenir Telecom has built a complete Energizer® product offering to meet the diverse needs of consumers. The group offers more than 25 models of phones, and more than 150 items of audio, charging and protection accessories.

The Energizer® phones and accessories are marketed through a large network of consumer electronics stores representing several hundred points of sale, with very active e-commerce websites. They include retailers such as Fnac, Technomarkt, Techno Mag, Go Mobile, Get Connected and Mobil Media.

The Energizer® range of accessories, which is particularly well suited to the automotive environment, has established itself in gas station networks with a presence at almost 1,000 Shell, Lukoil, Eko, OMV, GasProm and NIS Petrol points of sale.

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E-commerce: a dedicated store on Amazon

As consumer online purchases continue to grow, Avenir Telecom has made the presence of its products on e-commerce marketplaces a strategic development focus.

Since 2018, Energizer® telephones and accessories have been available on Ebay and on Amazon, the leading marketplace in Europe. In October 2019, the group opened a dedicated store for its products on Amazon, enabling consumers to easily find what they are looking for, with rapid delivery and best-in-class customer service.

With an exclusive worldwide licence for the Energizer® mobile phones and accessories, Avenir Telecom continues its expansion in Europe with the aim of being present in every country on the continent.

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