The U.S. smartphone market is declining – only OnePlus rises against the trend


OnePlus 8 Pro

Recently, CounterPoint released a report on the U.S. smartphone market for the first quarter of 2020. According to the report, the coronavirus pandemic had a major impact on the U.S smartphone market. All major manufacturers in the U.S market are experiencing a decline. However, this does not include the Chinese manufacturer, OnePlus.

Specifically, in Q1 2020, almost all major mobile phone manufacturers in the U.S. are facing a drop in sales of about 10% -20%. Samsung mobile phone sales fell 23% year-on-year, Apple sales fell 13% year-on-year, LG sales fell 26% year-on-year, while ZTE sales fell 50% year-on-year. For Motorola, its sales fell 34% year-on-year, Alcatel (TCL) sales fell 29% year-on-year, and Google sales fell 64% year-on-year. Generally, the U.S. smartphone market recorded a decline of 21% year-on-year.

OnePlus is doing well in the U.S. smartphone market

However, OnePlus did not post a decline in the U.S. market for Q1 2020. According to CounterPoint’s report, the Chinese manufacturer recorded a 2% increase. It is the only brand with positive sales among the major mobile phone brands in America.

This report compares the sales between the first quarter of 2020 and the first quarter of 2019. This means that it has little to do with the OnePlus 8 series. The sale record basically compares OnePlus 7T Pro 5G and OnePlus 6T.

Despite the effect of the coronavirus pandemic, OnePlus still managed to record growth which is commendable. It also shows that the OnePlus 7T series is very competitive, at least in the U.S. smartphone market.

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In addition, just yesterday, OnePlus CEO Liu Zuohu announced that OnePlus 8 has successfully completed the T-Mobile SA 5G network connection in the U.S. OnePlus is also the first brand to successfully connect to the T-Mobile SA 5G network using a commercial mobile phone.

What do you think about OnePlus’s performance in the U.S. phone market? Does it have the capacity to sustain its positive growth? Let us know your thoughts in the comment section below.

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4 Comments

  1. Greg Bush
    May 10, 2020

    oneplus really stepped up their game. 7 Was great bang for buck but not all the features of flagships. This year 8pro slays all others in every possible comparison except camera where its maybe on par. My issue is 9 of 10 reviews comment how it’s the most expensive phone from oneplus then compare 8 not the 8pro to the flagship never mentioning that even though it’s the most expensive from oneplus it is still hundreds less than flagship being compared to. AND of course the 8 isn’t gonna stack up to a flagship it’s not one pro’ s best.

  2. 𝕸๏𝖋ɨ
    May 10, 2020

    As the article states, “This means that it has little to do with the OnePlus 8 series. The sale record basically compares OnePlus 7T Pro 5G and OnePlus 6T” the remaining 3 quarters may not be in OP favour as most buyers still take the 7t series to be a better buy…

  3. TheMissionary
    May 11, 2020

    OnePlus has done a remarkable job. With the same shitty circumstances they’ve been handed, (think Qualcomm’s pricing strategy, think pandemic for fuck’s sake). 2019’s, 7 Pro, more the supplanted Oneplus’s prowess in the flagship areana. They, despite everything working against them, delivered a solid product this year in contrast to the competition. If I ran a billion dollar phone company, 2020 is simply a year to survive. Oneplus has done far more than that.

  4. John Richardson
    May 11, 2020

    For me, a happy 8 pro owner, I would like to think that OnePlus has taken the slot that HTC used to have, and grown in the right direction. The build quality, and design process, both hardware and software, are what high end users expect.
    Only 1 glitch for me is that 4th camera on the 8 pro.
    I’d like to hope they continue to grow and compete in this highly competitive arena.