Chinese manufacturing giant, Xiaomi, is doing quite well in the smart TV market. The company’s TV business is doing well especially in China and India. Xiaomi officially announced that it will unveil its first ultra-high-end new master series. The new Xiaomi TV master series will be official on July 2. According to other reports, the Xiaomi TV master series will come with a 65-inch OLED screen. Furthermore, this series will support a 120Hz refresh rate and it already has Dolby certification.
The company said “This time, at all costs, we benchmarked international high-end brands and made a comprehensive breakthrough in the audiovisual experience. In the name of “Master”, we came for the most discerning eyes and ears.“
Considering Xiaomi’s statement today, the Xiaomi TV Master Series is expected to focus on sound and screen. In addition, the founder, chairman and CEO of Xiaomi, Lei Jun, also said that the Xiaomi TV Master Series is “Xiaomi’s ultra-high-end OLED TV”, which is “very amazing”. This also means that the Mi TV Master Series is positioned as the flagship product.
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At present, we do not know more configuration information of the Xiaomi TV Master Series. It is a “series” thus we expect more than one TV in this lineup.
Xiaomi TV Master Series should follow the Xiaomi TV trend
The performance of Xiaomi TVs in China and India is overwhelming. In 2019, Xiaomi shipped over 10 million smart TVs in China alone. The company was also the top TV manufacturer in its homeland. According to reports, in 2019, for every 5 TVs sold in the Chinese market, there will be one from Xiaomi. The company’s annual sales market share for 2019 is 19.25%.
According to Li Xiaoshuang, general manager of the Xiaomi TV Department, over the first three quarters of 2019 (Q1 – Q3 2019), Mi TV has shipped about 2.3 million units per quarter. Li Xiaoshuang also said that each generation of Xiaomi’s TV is of high quality. In addition, each generation comes with a cool feature.
- Mi TV 1, released on September 5, 2013: MIUI TV, smart TV system, as thin as 20mm
- Mi TV 2, released on May 15, 2014: Standard Soundbar and wireless subwoofer, as thin as 15.5mm
- The Mi TV 3, released on October 19, 2015: next-generation split TV, 9.9mm thin
- Mi TV 4, released on May 18, 2017: 4.9mm thin
Last year, Xiaomi’s latest TV 5 series officially hit the public. This new series has the Mi TV 5 and TV 5Pro. The Pro model is available in 55-inch, 65-inch, and 75-inch.