Apple has sent out notifications to the service providers under the AppleCare program. They talk about the changes scheduled for Tuesday, December 8th. Apple’s notices indicate the need to prepare for new product releases, new or updated descriptions, and new or updated prices.
Apple has sent out almost identical notifications ahead of previous announcements of its new products. For example, shortly after the announcement of the date for the launch of the iPhone 12, the company informed service centers in the same way. They were supposed to receive details about new products on October 13 – on the same day the smartphones were presented.
It should be noted that the time shown in the new notice (5:30 am PT) does not correspond to the traditional time of the event; but completely coincides with the usual time of press releases. In this way, the 13-inch MacBook Pro was introduced in May of this year; and the 16-inch MacBook Pro in November 2019.
In general, the company is clearly not finished with new products this year; and is preparing some kind of interesting Christmas surprise for users. Or even a few surprises. What kind of devices can the company present on this day? Perhaps AirTags to find anything you want, AirPod Studios’ full-size headphones or, more likely, the new 16-inch MacBook Pro. Rumors about its announcement by the end of the year have already appeared on the Web. And now they seem to have been confirmed.
Apple Watch set a new sales record
According to the latest data, Apple Watch shipments totaled an impressive 11.8 million units in the third quarter of 2020, up almost 75% from the 6.8 million units that were shipped in the third quarter of 2019.
This is a new quarterly record for Apple Watch, with shipments not exceeding 9.2 million in any previous quarter. During this period, the Apple Watch Series 6 and Apple Watch SE were released. Recall that Apple continues to hide Apple Watch sales in its quarterly reports, so any data from research companies is approximate.
However, the company has confirmed that the wearable category generated record revenue of $7.9 billion in the last quarter. Given that this segment includes products such as the Apple Watch and AirPods, there is good reason to believe that the Apple Watch has been selling pretty well lately.
According to IDC estimates, Apple Watch had 21.6% of the market share of wearable wrist devices shipped worldwide in the last quarter. Xiaomi held 24.5% of the market, and the very popular Xiaomi Mi Band fitness trackers were also taken into account.