The iPhone 12 series is selling out swiftly in multiple markets. This shows that the supply of these devices is hardly adequate. However, Apple will do something about the production for not just iPhone 12 series but the entire iPhone lineup. The company recently announced that it will increase iPhone production by 30% in the first half of next year. This means that it will increase the iPhone production to 96 million units from January 2021 to June 2021.
With the stagnation of its major rival Huawei, Apple will take advantage. It will use the iPhone 12 series to achieve a big leap in sales. Nihon Keizai Shimbun data shows that benefiting from the iPhone 12 series and nearly 90% of the iPad and other technology products, 19 major IT enterprise suppliers from Taiwan, achieved total sales of NT$1454.1 billion in November. This new high will promote prosperity in the entire industry.
Earlier news from the industry points out that the 5nm capacity utilization rate by TSMC for Apple’s A14 chip foundry in the first quarter of next year has dropped from the current 100% to 80%. Some in the industry worry that this means that the demand for the iPhone 12 series is lower than expected. Well-known analyst, Ming-Chi Kuo, said that this is the result of seasonal adjustment. The previous 100% estimate was only the result of over-optimism, and the current situation is conducive to the recent stock price rebound.
iPhone 12 Pro demand is soaring
According to multiple research institutions and investment bank analysts, the most popular among the four models in the iPhone 12 series is the iPhone 12 Pro, while the least popular is the iPhone 12 mini. In some countries and regions, the iPhone 12 Pro delivery time has reached 30 days.
The demand for Apple’s iPhone 12 Pro Max seems to be slowing down, especially in the Chinese market. Analysts believe that this is because the 6.7-inch model’s early appeal to users is weakening. Previous research has shown that the demand for Apple’s iPhone 12 Pro Max is relatively higher than that of the iPhone 12 Pro.
In addition, the delivery time of iPhone 12 and iPhone 12 mini has also increased slightly. Nevertheless, the delivery time of these two phones is still far below the Pro version. In all regions surveyed by JPMorgan Chase, the average delivery time of iPhone 12 mini, iPhone 12, and iPhone 12 Pro increased slightly. It is currently 4 days, 4 days, and 28 days respectively. However, the iPhone 12 Pro Max is 11 days. In the Chinese market, the delivery time for iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max is 4 days, 6 days, 30 days, and 15 days respectively.