POCO revolutionized the smartphone market in 2018 with the original Pocophone F1. The device brought that year’s flagship SoC, the Snapdragon 845 to an insanely cheap price tag. The company was put to rest by Xiaomi in 2019 to be revived only in 2020. Last year, the brand announced its independence as a separate brand. Unfortunately, it had a very slow start with just a few rebranded Xiaomi devices. Things are starting to improve since the launch of the POCO X3 and POCO M3 as two original smartphones. Despite the controversial strategy, POCO phones are still selling pretty well in markets like India.
Not a long ago, POCO announced that it sold more than 1 million units of the entry-level POCO C3 smartphone in India. Now, it’s the turn for another budget smartphone to announce this milestone the POCO M2. For those unaware, the POCO M2 was launched in the second half of 2020 in India. It basically was a rebranded Redmi 9 with some design changes. It has the same dual-tone design saw in the POCO M2 Pro, a Redmi Note 9 Pro clone. This is an impressive milestone for the low-end handset especially due to the fact that it can only be purchased via Flipkart.
Breaking records, creating milestones!
Many More Millions to come 😉
To many Ms in one single line. Is this a hint of….? pic.twitter.com/AFjSKE2Hkk
— POCO India #POCOM3 (@IndiaPOCO) January 27, 2021
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POCO M2 specifications
For those unaware, the POCO M3 flaunts a 6.5-inch LCD with FHD+ resolution and a waterdrop notch. Under the hood, the phone brings the Helio G80 gaming chipset. It was released in India at an INR 10,999 price tag. This is roughly $160. The device already got a price cut this month allowing customers to pay only INR 9,999 for the variant with 6GB of RAM and 64GB of Internal Storage. It does come with a microSD card slot, so you can easily expand this amount.
One of the POCO M2 main selling points is its 5,000mAh battery. However, it also packs a Quad-Camera setup with a 13MP primary camera, 8MP ultrawide, and two 2MP sensors for macro and depth sensing. Interestingly, Country Director Anuj Kumar stated that POCO has evolved to become a brand that can cater to customers at multiple price points.
For a brand known for bringing flagship killers, POCO now has devices in multiple price segments. It currently sits as India’s third-largest smartphone brand. The next big thing coming to the country is the POCO M3. This is an original device with a distinct design and solid specs like a 6,000mAh battery. We’re pretty sure it will another device to easily cross the 1 million sales.