The latest research report released by Strategy Analytics points out that in 2021, global smartphone wholesale revenue will increase by 13% year-on-year. This will be the highest revenue growth in six years. The report acknowledges that there is global unrest and economic uncertainty as a result of the pandemic. However, with the global migration to 5G, the market will be able to rebound in 2021. This is what analysts at Strategy Analytics believe.
David Kerr, Senior Vice President of Strategy Analytics, said: “We expect that by 2021, China, the United States, India, and Japan will account for 54% of global smartphone wholesale revenue”.
The pandemic should not be a big issue for the smartphone market this year. With coronavirus vaccines vigorously rolling out, economic activities are returning to normal. If there are no surprises, before the end of this year, normalcy should return to the global market.
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Major Chinese vendors rise in the UK smartphone market
Strategy Analytics shows that through close cooperation with British operators O2, Vodafone, EE/BT, and Three, the two major Chinese manufacturers Xiaomi and OPPO are rapidly emerging in the U.K. smartphone market. Strategy Analytics expects these companies to gain a high-digit shipment share in Q1 of 2021.
Woody OH, Director of Strategy Analytics, said: “ Xiaomi and OPPO are ranked third and fourth in the UK smartphone market respectively, leading Huawei. They are consolidating their share in the UK smartphone market. These two Chinese manufacturers will give priority to UK operators and directly ship 4G and 5G smartphones. Operators are expanding the coverage of 5G services across the country. They are also giving priority to purchasing 5G smartphones with competitive prices. Huawei is already out of the picture”.
Rajeev Nair, the Senior Analyst at Strategy Analytics, pointed out: “In Q4 2020, Xiaomi and OPPO have achieved a median share in cooperation with various operators. We expect that their share will reach high digits in Q1 and Q2 in 2021”.
Chinese OEMs are doing well in India also
According to previous reports, Chinese suppliers such as Xiaomi, OPPO, as well as Vivo accounts for 77% of India’s total smartphone shipments in 2020. In the fourth quarter of 2020, Xiaomi’s mobile phone shipments in India hit 12 million units. This also consolidates its leading position in the Indian market. Samsung is second with a market share of 21%. Vivo still ranks third with shipments of 7.7 million units. OPPO rose to fourth place with 5.5 million shipments while Realme ranks fifth.