It took a while, but the market of wearables has shown its importance last year with exponential growth. While the smartphone segment took a hit in the first quarters of 2020 due to the pandemic, the wearable segment achieved great results the whole year. For that reason, more and more companies are joining the segment with new products for the various pricing segments. Noise has been a popular player in the wearable segment in India. Now, the company is bringing a new Noise ColorFit Ultra smartwatch that aims to deliver some of the most requested features in the market. The new wearable is going official in India today in a bid to dethrone other fitness trackers in the market.
Noise ColorFit Ultra key features
The Noise Colorfit Ultra sports a 1.75-inch TruView Color Display. It offers a resolution of 320 x 285 pixels which is enough to deliver 286 ppi pixel density. In terms of body construction, the wearable is made of Aluminum and offers a Silicon strap, it is also jam-packed with a bunch of features geared towards fitness enthusiasts. While common wearables offer just basic features like Heart Rate sensors, the noise smartwatch tries to go a little further.
The new smartwatch packs a SpO2 Monitor which can basically read the oxygen levels in your body. This feature gained special popularity due to the COVID-19 pandemic since it helps to detect if your body is degrading with the virus. The wearable also offers an Activity Tracker which shows the Calories Intake and Burned. Other features include an Accelerometer, Pedometer, Sleep Monitor, and more. There is a special mode for Female Health Tracking and support for up to 60 Sports Modes.
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Sports Modes tracks a variety of different activities such as Cricket, Basketball, Badminton, Yoga, Indoor Fitness, and a lot more. The colorful Ultra also offers an IP68 rating. Which certainly is a plus for some extreme circumstances. Of course, other useful features involve your smartphone. The available features involve using the device as a Camera Shutter Control. You can also use it to Find your smartphone, as a music controller, and more.
Pricing & Availability
The new smartwatch will come in three distinct colorways. The list includes Blue, White, and Black. The Noise Colorfit Ultra will be available for purchase starting July 16, 10:00 AM with a starting price of INR 4,499 (~$60). For now, there is no word regarding international availability as Noise tends to be a company strictly focused in India.