It seems Elon Musk and Twitter are ready to ignore everything in favor of making as much money as possible. A new report from CCDH says that Twitter “will generate up to $19 million a year in advertising revenue” from just 10 accounts banned in the past.
10 Twitter Accounts Might Make Elon Musk Much Richer
Those 10 accounts were once banned for “publishing hateful content and dangerous conspiracies.” As you guess, they were back after Elon Musk’s takeover of Twitter. The accounts are associated with extremism and conspiracy theories. Some of them belong to influencer Andrew Tate, Daily Stormer founder Andrew Anglin, prominent anti-vaxxer Robert Malone, etc.
The report shows that these Twitter accounts were very active during the past 47-day period. Analyzing 10,000 tweets from them, CCDH found that “on an average day, tweets from the ten accounts received a combined total of 54 million impressions.” Simple calculations show that in a year, these accounts can reach 20 billion impressions.
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Well, it’s one thing to reach more Twitter users and another to make money on it. The authors found that ads appeared about once every 6.7 tweets. As Brandwatch reports, “Twitter ads cost an average of $6.46 per 1,000 impressions.” So it turns out the annual revenue from these 10 Twitter accounts is around $19 million.
The “general amnesty” offered by Elon Musk now helps Twitter accounts like these 10 generate a lot of money. What’s worse, it turns out there are no rules, and anyone can say anything. But that’s not a democracy or a freedom of speech, it’s more like a chaos.
By happy chance, not all advertisers want their ads to appear on tweets of accounts like those 10. But nothing will stop Elon Musk. He has announced that more Twitter accounts that are banned will get out of jail. Well, it’s his thing.