HONOR Records Strong Growth as Global Smartphone Shipments Rise in 2025

The global smartphone market returned to growth in 2025, and HONOR emerged as one of the big performers of the year. According to the latest research from Omdia, worldwide smartphone shipments increased by 2% year over year. We saw an impressive 1.25 billion-unit rise. This marks the highest annual shipment level since 2021. As a result, consumer demand remains resilient despite the ongoing economic uncertainty plus the supply chain pressures.

There was a significant growth in the market, which was visible across nearly all regions compared to 2024, with Greater China being the only exception. The region experienced a slight decline as the impact of earlier government subsidy programs began to fade. Even so, the market ended the fourth quarter of 2025 on a strong note, with global shipments rising 4% year over year. The Seasonal demand, solid flagship cycles, and improved replacement buying all contributed to this late-year momentum.

It is worth noting that during this new wave of recovery, HONOR delivered one of the strongest performances among major vendors outside the top tier. The brand's shipments grew 11% in 2025, reaching a record annual high. This growth significantly outpaced the overall market and highlights HONOR’s continued expansion beyond its traditional core markets. The brand has been steadily strengthening its presence in Europe, Asia, and other international regions.

The smartphone market improved in 2025, but some problems remained. Apple stayed in first place with 7% growth, and Samsung bounced back after years of falling sales. Other major brands had mixed results, with weaker demand for cheaper phones and slower sales in some regions. Meanwhile, HONOR’s strong double-digit growth shows it is becoming more competitive around the world.

The smartphone market in 2025 showed both improvement and challenges. Apple stayed in the lead with 7% shipment growth, and Samsung recovered after several years of decline. Other big brands had mixed results, with weaker sales in cheaper models and slower demand in some regions. In comparison, HONOR’s double-digit growth clearly shows it is becoming more competitive worldwide.

Things may get harder in 2026. The industry experts say memory and chip prices are going up, which can reduce profits and force companies to change prices. Brands that are smaller or sell many low-end phones could feel this pressure more. Because of this, companies like HONOR will need to grow without losing too much profit.

Even so, HONOR’s 2025 performance shows that there is still room for expansion in a mature smartphone market. By growing faster than the industry average and reaching record shipment levels, the company has positioned itself as one of the more dynamic players heading into a more complex year ahead. The brand launched solid devices in recent months, like the Honor Magic8 Pro Air and the Honor Tablet X10 Pro. We believe that more exciting devices will continue to shape the brand's position in this competitive market.