Xiaomi is full of beans after a highly successful 2013, with
smartphone shipments breaching the 15 million mark!
The rising
Chinese manufacturer revealed stats for 2013, a year when they sold a record 18.7 million smartphones. This is a huge leap (more than double) from the 7.9 million they managed to sell in 2012. With rising popularity and release in other markets, the manufacturer has set a target of 40 million shipments for 2014,
as we reported earlier. With growth rates as impressive as this, Xiaomi are now targeting neighbouring markets in
Taiwan,
Hong Kong, and
Singapore. One reason contributing to this newfound success is affordability -- Xiaomi choose to offer devices at near-production cost. A major chunk of the profit is made from
services offered via the MIUI ecosystem.
A large chunk of this
revenue comes from their hugely successful Mi lineup of
phones, headed by the
Xiaomi Mi3. Other devices that Xiaomi offer comprise of
smartphone accessories like power banks, computer peripheral like routers and their own Smart
TV and
TV box.